BEHIND-THE-SCENES: presentatie Stella McCartney

We geven je graag een blik achter de schermen van Aveda’s internationale activiteiten. Zo volgden we Creative Director Antoinette Beenders op de voet gedurende de recente samenwerking tussen Aveda en Stella McCartney tijdens de voorbije New York Fashion Week.

Vanuit het thema ‘Beautiful healthy hair’ koos de Aveda Global Creative Director voor een ‘soft, model off-duty look with a bit of an edge’.

Hieronder lees je het hele verslag (Engels):

Aveda Global Creative Director Antoinette Beenders created a “soft, model off-duty look with a bit of an edge” for the Stella McCartney Autumn 2014 presentation in New York City – inspired by Stella’s older sister’s love of the London first generation punk scene.

“To create a foundation of beautiful, healthy hair – I used an Aveda prep product specific to each model’s hair texture and condition,” said Beenders. “We put short hair up in a loose, undone chignon and kept long hair down with a barely there wave created by twirling sections of hair and letting it set with a little heat. We completed each look by tousling and running new Aveda Dry Remedy™ Moisturizing Oil through hair for extra moisture and shine.

Here’s how Beenders created the look:

STEP 1. Section hair and prep according to texture and condition. Use Damage Remedy™ Daily Hair Repair to repair and strengthen hair. Or use Smooth Infusion™ Style Prep to smooth hair and help tackle humidity. Or use Pure Abundance™ Style Prep on fine hair to boost volume.

STEP 2. For the long look: twirl small pieces of hair from the back section first, heat with a blow dryer and let set. Repeat on front 2 sections of hair.

For the short look: guide hair away from face and secure into ponytail just above nape of neck with millinery elastic. Twirl ponytail around elastic and pin in place. Let shorter pieces of hair stay free for a more undone appearance.

STEP 3. For the long look: gently tousle and run Dry Remedy™ Moisturizing Oil through hair. Also run fingers through the short look with the oil starting at temples and finishing at elastic.

STEP 4. Finish both looks with a misting of Aveda Air Control™ Hair Spray all over for a strong but barely-there hold.

PRO-TIP. For hair that needs more moisture incorporate Dry Remedy™ Moisturizing Shampoo and Dry Remedy™ Moisturizing Conditioner into haircare routine in addition to Dry Remedy™ Moisturizing Oil.